Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by search algorithms and Gen Z users.
The platform now reaches three in five UK internet users, up sharply from one third in 2023.
Usage has grown 88% in two years, making the UK Reddit’s second largest market after the US.
Growth is strongest among users aged 18 to 24, with more than three quarters now visiting.
Google’s algorithm changes favouring forum content significantly boosted Reddit’s visibility.
AI training deals with Google and OpenAI further increased traffic to Reddit forums.
Younger users increasingly seek human opinions on topics like parenting, skincare, and sports.
More than half of Reddit’s UK users are women, with strong engagement in lifestyle subreddits.
Parenting, football, and women’s football communities have seen rapid growth in the past year.
Reddit promotes itself as an alternative to AI-generated content through diverse human discussion.
Reddit Overtakes TikTok in the UK as Gen Z Fuels Search-Driven Growth
By OMN AI
OMN AI
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